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MVMT Chrono is Simple, but Not Plain [w/ Video]

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We love reporting on the latest super-duper fancy watches with their umpteen-hundred-piece movements, dials made from petrified unicorn snot and what have you, but sometimes all you want is a watch that is, while stylish, simple and to-the-point. There are quite a few of those floating around, yet we find ourselves fixating on the latest effort from the folks at MVMT(pronounced “movement”), which is simply called Chrono.

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As far as we’re concerned, the most striking feature of the Chrono is its almost complete absence of numerals or characters; the date indicator sits all by its lonesome between 4 and 5 o’clock, adjacent to the three auxiliary dials for things like 24-hour time and the stopwatch. The whole kit-and-caboodle is powered by a quartz movement supplied by Miyota of Japan housed in a 45mm brushed stainless steel case. MVMT offers the Chrono in a variety of case and band color combinations, and prices all but one of the six variants at a hardly-outlandish $135 (The all-black version is the lone outlier at $140.). That’s how you get the maximum out of minimalism.

[youtube]http://www.youtube.com/watch?v=c5Qb4GnKxdg[/youtube]

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