Chevy Offers Tribute to MLK With Social Media Campaign
In an effort to avoid the perception of opportunistic advertising most companies steer clear of any association with Martin Luther King Jr Day. Chevrolet has managed to find a happy medium between benevolence and promotion with the MLK Reading Project, a digital platform that encourages Americans to personally honor the lasting influence and achievements of Dr. King.
Chevy is inviting individuals to keep his dream alive by selecting and recording an inspiring quote of his to share with the world. On this important day in history, we’re asking you to reach out to your friends and family and encourage them to record a personal reading at .